SOFTSWISS Unveils Free-for-All Sportsbook Budget Calculator

Thinking of launching your sportsbook in 2025? SOFTSWISS may be able to help.

The Leading iGaming solutions provider has launched a free-to-use Sportsbook Budget Calculator to help businesses map out their financial model for starting or expanding a sports betting brand in 2025. The Calculator can also be used for revenue forecasts and has a Quick-Mode option for easy access to key metrics.

The new tool complements the company’s existing online casino calculator, but unlike the earlier software, you don’t have to download or install anything to use it. Just visit the sportsbook calculator page and start tinkering with the data.

What Exactly Is the SOFTSWISS Budget Calculator?

The Sportsbook Budget Calculator is a free tool designed to simplify financial planning for starting or expanding your sportsbook operations. In the words of SOFTSWISS’s Head of Sales, Victor Sekushenko, the new tool will “empower businesses of all sizes to explore new opportunities with confidence, using a data‑informed approach.”

By accounting for every possible expense of starting the sportsbooks business—from going legal to website development to marketing—the Calculator estimates total expenses and breaks down cost structures into pre-launch and operational expenses for easier budgeting:

1. Pre‑launch expenses: one-time payments like setting up a legal entity, license acquisition, initial marketing, website development, etc.
2. Operational expenses: recurring costs such as license renewals, software fees, salaries, infrastructure, affiliate commissions, payment provider fees, and taxes, among others.

But SOFTSWISS goes one step further. The tool has dedicated functionality for revenue forecasting based on user input, estimating returns based on data such as monthly bet volumes, average stakes, and subtracting these from ongoing costs. In the end, you are left with a simple number backed up by a detailed, complex equation that feeds into it.

Key Features

Built to support both industry veterans and newcomers to the game, the Sportsbook Budget Calculator can speed up the decision-making process by accounting for all financial metrics associated with launching and maintaining your brand. The main features of SOFTSWISS’ newly launched Calculator include:

• Streamlined Experience: Simply enter the cost estimate data, such as license or software acquisition, in the required field to receive the 12-month projection data.
• Budget segmentation: By dividing finances into pre-launch expenses, operational costs, and revenue forecasts, the tool helps business owners create a detailed plan for fund allocation.
• Quick Mode Option: By using just four metrics (overall budget, marketing budget, expected CPA and ARPU), the Calculator can also give a rough estimate of your brand’s feasibility.
• Real-Time Updates: The tool is able to update financial data in real-time based on changing input.
• Export Options: Users can choose to export the data in a customizable spreadsheet pre-populated with their input data.

Each step of the way is interactive and requires as detailed data as possible. The more data you feed the Calculator with, the more detailed the 12-month projection plan you’ll get.

Why Now?

The Sportsbook Budget Calculator by SOFTSWISS couldn’t have come at a better time. The industry is expanding rapidly, reaching $149.6 billion in 2024 in the US alone.

At the same time, the financial aspect of starting your own sportsbook has never won any awards for transparency. Endeavours like starting your own casino or sportsbook are a high-risk, high-reward game, and data-driven P&L projections are few and far between (or quite steep). And for businesses that handle everything in-house, expenses such as payment provider fees, compliance paperwork, or data subscriptions are rarely accounted for, but can add up to non-negligible sums that force some to scale down unnecessarily.

SOFTSWISS’s free tool takes all this into account and can set you up for a more realistic assessment upfront. It helps businesses map out more sustainable business endeavors and sets them up for future success.