Zimpler Launches ID+, Next-Gen Identification Layer for Casino Payments

Zimpler, Sweden’s cutting-edge fintech company with an increasingly strong foothold in iGaming, announced the launch of Zimpler ID+, a next-gen identity layer for customer verification and compliance. The new ID+ functionality combines biometric identification and regulatory assurances right on the first point of entry, significantly improving onboarding speeds while streamlining the experience for returning players.

The result? Much quicker identity check procedures and bringing traditional casino payments in Finland and beyond much closer to crypto, though not quite there yet.

How it Works

Tobias Gunnesson, Chief Product Officer at Zimpler, described the new ID+ functionality as “cutting onboarding time, reducing drop-offs, and removing the need to build identity infrastructure in-house.” Let’s unpack it one by one, shall we?

The conventional payment wisdom is that you register with the casino and worry about compliance later on. Zimpler ID+ flips the script by meeting you on your first interaction and enables easy verification right from the start. As a result, ID+ manages to improve user experience and save casinos from playing the deposit-point odds—the most vulnerable drop-off point for new players.

The returning players have a reason to rejoice, as well. With the help of cookies and biometric technology, the new ID+ can identify users across multiple devices. And if there are no cookies available, or you specifically distrust them, there is also a passkey option.

Lastly, Zimpler’s ID+ acts as a unifying identification layer, reducing the cost of maintaining an in-house compliance infrastructure. Typically, although not always, these cost-cutting advancements result in better bonus offerings in the given markets.

Benefits of Zimpler ID+

To quote Tobias Gunnesson once again: “While most verification flows still rely solely on deposit-based triggers or cookie tracking, we’re the first to enable verification at the point of entry, meeting compliance head-on and delivering a better user experience from the start,” end quote.

That right there solves one of the industry’s biggest problems for the past decade, and although Zimpler’s primary market is not casinos per se, it is widely understood that ID+ will find the ripest soil for application in iGaming.

Some of the most important iGaming utilities of ID+ include:

• Cross-Device Functionality: You stay logged in on all devices that use ID+.
• Permanent Login: You stay logged in and verified for as long as you want.
• Speedy Onboarding: The KYC and compliance data is collected on first use.
• Real-Time Verification: Instant identity checks that prevent frustration;

Together, these should combine for a much smoother overall player experience. That’s good news for casinos, as well. Lengthy or complicated verification processes that slow down user experience often lead to registration drop-offs, particularly at the deposit point. The ID+ also supports responsible gaming by flagging suspicious activity—such as underage gaming—early in the process.

Broader Implications

Zimpler ID+ is currently available only in Finland, but the company plans to spread it across its partners in Europe. It is bound to find fertile ground, given Europe’s increasing focus on consumer protection and fraud prevention in an era of heightened adherence to regulatory standards. At the same time, accustomed to the perks of the digital age, players have grown to expect a seamless, hiccup-free casino experience.

Zimpler ID+ solves both problems with a single swoop. It works the identity verification bottleneck for casinos by meeting it early, and untangles the complex web of identity verification for players by making it faster, smoother, and, above all, permanent.

The market reception has been all but positive, too. Industry stakeholders have long cried for a solution that streamlines the data collection and KYC processes. Answering the market’s call, Zimpler plans to expand on the ID+ by introducing biometric authentication for every step of the compliance process as well as advanced machine learning fraud detection systems.